newsstand sales and solutions

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Newsstand Details

  • Management of the National Distributor
  • Wholesaler & retailer marketing
  • Print Order Construction & Management
  • Information Services / Custom Sales Reports / Field Data Monitoring
  • Cover design
  • Promotions – development, management and analysis
  • New magazine concepts/launch – research and testing

Client Testimonials

  • August Home

  • Soups

    NPS has worked closely with August Home since 2003 to increase their annual retail sales from just shy of $800,000 to over $9 million in 2009. Growth was achieved through strong channel management especially in gaining new channels of authorization for them such as Lowe’s, Home Depot, Costco and Sam’s. We worked closely with them in first testing and then rolling out new SIP titles based off of their strong library of content. We started out with a one issue test and in 2009 their SIP line up is up to 21 releases. "A few years ago we seamlessly transitioned our newsstand distribution business over to a new vendor primarily because of the insight we could gain by working with NPS. Newsstand had been a very small, underutilized segment of our business. NPS was able to foresee and direct us in achieving sizable growth in newsstand sales and distribution at a time when the rest of the magazine industry was in decline! NPS is a valuable partner, giving us the tools and direction we need in this unexplored growth area of our company." — Mary Sheve, CFO

  • Hachette

  • Kitchens and Bath

    A few years ago Hachette hired NPS on a project basis to help review their SIP Publishing Plan. Now over three years later NPS is still working with Hachette on numerous projects. Most recently NPS teamed up Hachette to rebuff the myth "decrease the draw decrease the sale". By analyzing store level data and properly presenting results of analysis to wholesalers HFM with NPS support was able to decrease their print orders by 8% with a corresponding increase in unit sale of 1.4%. These results were across a number of their titles on a national level representing hundreds of thousands of copies! NPS also assisted by isolating gaps in distribution for two Hachette car titles at Wal-Mart resulting in over 1,400 Wal-Mart stores added to distribution for each title and sales for the initial issues increased by 45+%.

  • Mansueto

  • Fast Company

    In announcing its appointment to the A List, Ad Age noted that Mansueto's Fast Company recorded single copy sales growth of nearly 24%. A perennial favorite with readers, the magazine continues to rake in Awards. In 2005 Inc magazine hired NPS with a stated goal of increasing visibility and sales at the newsstand while hopefully being able to maintain sell through. Through 2009 NPS has worked closely with Mansueto Ventures on exceeding their goals. Unit sales for Inc are up 126% through 2009 compared to 2005 while percent sale has also increased! Single copy sales for Fast Company have increased by 64% since since NPS started working for Mansueto also with an increase in sell through. The sales results have been sustainable with increases occurring in all 5 years which NPS has worked this business. "Fast Company this year won a Loeb Award for business and financial journalism, along with Overall Excellence and Cover Story of the Year from the Society of American Business Editors and Writers." — Ad Age

  • P.I.L.

  • Splenda

    NPS began working with Publications International, Ltd. (PIL) in the Summer of 2004. At the time the PIL Digest Cookbook line had a sell-through in the low 20's and the publisher was faced with shrinking market share and declining sales. Working with PIL management, NPS developed a multi-faceted sales and marketing plan that involved:




    • Targeted Distribution Reviews using Store Level Data
    • Build out of its presence at the front end
    • Development of a Retailer Trade Offer and Wholesaler Trade Offer

    At the close of Calendar Year 2009, the results are as follows:

    • PIL is now the #1 seller of Digest Cookbooks at the front end
    • Checkout pocket count is at 110,000
    • PIL is the category leader in sales per pocket
    • Sell-through has increased by 6 points
  • WWE

  • WWE

    The NPS and WWE relationship began in 1991. There have been numerous accomplishments throughout the years for these two fine companies with the most recent being:



    • Launched numerous Special Interest Titles onto the newsstand under the WWE brand
    • Launched WWE Kids both onto newsstands and subscriptions
    • Successfully launched the new WWE Magazine by providing overall strategic planning with complete circulation management services
    • Both circulation and circulation profitability have increased since the launch
    "For several years, NPS has successfully managed WWE Magazine's newsstand circulation. Their proven track record gave us the confidence to entrust NPS with the management of our subscription circulation and paper purchasing. That proved to be a good decision since NPS achieved all of our goals." — Bob Lee VP, Publishing World Wrestling Entertainment, Inc.

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