subscription marketing

NPS' subscription staff at Circulation Specialists, Inc, offers full-service subscription management including acqusition and renewal marketing, financial forecasting and expense management. CSI specializes in bringing advanced direct response techniques to publishers and other companies with direct marketing programs. CSI will develop management programs to suit individual publishers needs while working within defined budgets. Visit CSI's website. | more »

Subscription Details

  • Contract Comparison & Negotiation
  • Cost Cutting Reviews
  • Source Evaluation
  • Creative Packages
  • Modeling
  • Direct Mail Campaign Management
  • Direct contact with various publishing departments
  • Liaison with the fulfillment house and customer service
  • Management of printer, lettershops, list managers, list brokers, telemarketing, copywriters and other vendors
  • Preparation of ABC or BPA Publisher Statements
  • Coordination of postal applications for First, Periodical & Standard Class
  • Budget management, modeling and reporting
  • Development of alternative sources
  • Execution of all subscription circulation activities
  • Implementation of back-issue online storefront

Client Testimonials

  • WWE

    • WWE

    The NPS and WWE relationship began in 1991. There have been numerous accomplishments throughout the years for these two fine companies with the most recent being:



    • Launched numerous Special Interest Titles onto the newsstand under the WWE brand
    • Launched WWE Kids both onto newsstands and subscriptions
    • Successfully launched the new WWE Magazine by providing overall strategic planning with complete circulation management services
    • Both circulation and circulation profitability have increased since the launch
    "For several years, NPS has successfully managed WWE Magazine's newsstand circulation. Their proven track record gave us the confidence to entrust NPS with the management of our subscription circulation and paper purchasing. That proved to be a good decision since NPS achieved all of our goals." — Bob Lee VP, Publishing World Wrestling Entertainment, Inc.

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    © National Publisher Services, LLC, 2005-2012

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